This year, the most important exhibition for beer and beverage production and marketing will be held in Nuremberg from 13 to 15 November. BRAU-Beviale, an unmissable event for the Celli Group.
A perfect atmosphere at the Nuremberg Exhibition Centre: BrauBeviale once again will be the focal point of the international beverage industry. The products and beer dispenser solutions on display by the around 1,100 exhibitors, 53 percent of which are from outside Germany, covers the entire process chain for beverage production, from raw materials, technology and components to packaging, accessories and marketing ideas. This year too, the main theme is the future viability of the beverage industry.
What are the challenges being faced by both equipment suppliers and beverage manufacturers? Through its product range and supporting programme, BrauBeviale offers the key platform for knowledge-sharing and innovation, while creating momentum and providing inspiration.
As a barometer of sentiment in the sector, BrauBeviale is defying the prophecies of doom from the Council of Economic Experts, – said a pleased Andrea Kalrait, Exhibition Director BrauBeviale. – The large numbers of new contacts, both local and international, and the number of new business deals prepared and concluded, all confirm that eating and drinking are not going out of fashion.
In Celli we strongly believe that all of our consumers deserve a unique and engaging drinking experience. Our draft beer systems are the result of constant technological research and innovation.
In order to address the needs of different dispensing traditions around the world, Celli developed the broadest range of all kinds of beer tap, cold draft beer dispenser, beer pump and drip tray; now true cornerstones in the sector of draft beer dispensing equipment.
The beverage dispensing systems and beer dispenser models created by Celli enhance the barman's work in the art of pouring, which represents a source of pride and motivation for barmen. They are pure design elements that intensify the point of consumption and multiply the consumer experience with barman professionalism by making draught drinks. Plus, the branding and customization process of the beer faucets by Celli turn them into icon of style and functionality and make the brand personality stand out.
Thanks to numerous developments and consolidated acquisitions, the Group will be showcasing new research, technology and service-related advances. All Group companies are fully engaged in the event, united by a shared concept ‘ Beyond the Bottle’, which is based on three key elements: Sustainability, Human Centred Processes and Digitisation.
This new concept has encouraged the Group to create all kinds of smart, digital and interactive beer cooling system that broaden and enrich the consumer experience, while simultaneously safeguarding the planet and providing customers with information to aid business management. In fact, the beer business is currently undergoing a radical transformation and drinking experiences are becoming increasingly focused on complete user engagement with the draught beer dispenser, a development that is also owed to new digital projects.
Digitisation is key to driving market players and consumers towards an advanced dispensing world that is better connected, accessible and immediate. Celli is currently living the IoT revolution to develop the most performing digital drink dispenser with the innovative IntelliDraught technology.
The overwhelming revolution of IntelliDraught is in making the beer dispenser “smart” by allowing them to collect and send data to a processing system to obtain valuable information on the equipment’s status, on the quality of the dispensed beverage, and on consumption habits. With Celli IntelliDraught, producers, service centres, logistic networks, etc. can access an unprecedented amount and variety of data allowing to improve process efficiency and save resources.
The new Celli IntelliDraught technology consolidates all related information about the parameters that affect the quality of beer. It provides meaningful interpretations and consequently delivers perfect taste of beer with an increasing performance level day by day without the need of getting customized for any type of beer or cooling system.
The connection to the cloud platform provides remote control over all the host systems through the ability to check the perfect conditions of the draft beer system at all times, or to take immediate action in case of problems. It therefore allows to leverage on huge potentials and to achieve true competitive advantages, including: sharp reduction of downtimes, limited on-site interventions, optimal spare part supply management.
IntelliDraught enhances competitiveness with smart connected products. Data and information access today is a crucial wealth for companies, just like people, technologies, and capital, and can even become a decisive factor for most.
The IntelliDraught system benefits, in particular, dispensing system suppliers, beer and beverage producers, marketing units, service centres, point of sale owners, and consumers themselves, who are ensured high-quality service.
Intellidraught, thanks to an IoT logic, for advanced and remote management of the facilities on the premises, allows you to monitor all the technical parts of the beverage or beer dispenser, anticipate breakdowns, verify that the quality of the supply is adequate to the needs of the brands, manage the portfolio, the returns of marketing activity – explained Cesare Schiatti in an interview for Beverfood.com at the last Beer&Food Attraction EXPO.
Celli Group – a world leader in draught systems thanks to advanced digital technology and its industrial heritage – is ready to showcase a new way of consuming beverages: an immersive experience under the banner of environmental sustainability.
We look forward to seeing you in Nuremberg (Germany) at STAND 506, HALL 5 from 12 to 14 November 2019.