The Celli Group is one of the world leaders in the design and manufacturing of beverage tapping and dispensing systems.
The appeal of this business is based on the combination between its strong traditional features and great innovation.
Draught is one of the most ancient ways of consumption, with rituality and dramatization which enrich the experience itself, becoming indispensable elements.
Prompted by this broad vision of its business, in 2017 the Celli Group acquired the British company Angram, synonymous with “beer engine”, namely the most traditional among beer tapping systems.
Thanks to its interest in market evolution and to the technologic strength acquired when it joined the Celli Group, Angram presents the innovative pump Cylinderless: traditional manual tapping but with all the support of modern tapping systems based on kegs and Co2 boost.
But rituality and dramatization cannot exist without the most advanced innovation, and Celli has recently launched IntelliDraught, the telemetry platform for remote management of draught systems and related technical support services.
Without neglecting the relationship with the consumer: smart equipment that allows innovative payment systems and promotion mechanisms, dispensing data crossed with social media data for a sophisticated segmentation and engagement actions unimaginable until yesterday.
The Celli Group, thanks to the expertise accrued over time, is able to open a traditional world like the beverage tapping one to endless possibilities and spaces, completely revolutionizing consumption.