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Home | Stories | Tradition and innovation of the draft beer system

Tradition and innovation of the draft beer system

“Made in Italy” meets with English tradition of the draft beer system

TAG: BEER BUSINESS INDUSTRY BRAND CELLI CELLI GROUP ADS2 ANGRAM
19
09
2018
Thanks to the alliance between TRADITION and strong INNOVATION, the Celli Group was able to meet the new requirements of consumers, bar keepers, manufacturers and beverage brands. This wide interpretation of its business and the market led the Group to turn to a country where beer has a long and deep heritage, consolidated by territorial customs and Celtic legends: England.

Besides being the largest market in the world for draught beer consumption and its widespread art of draught, this country proudly defends its brewing tradition, treasuring its traditional methods and services, more than any other country in the world. For this reason, in the last two years the Celli Group has concluded strategic acquisitions in England, thereby strengthening its leadership in the beverage industry.


Strengthened by the latest acquisitions, the Celli Group can now count on a truly comprehensive range of towers, taps and refrigerating systems, custom-designed and respecting tradition, to meet the requirements of beverage brands anywhere in the world – today and tomorrow 

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