Good news for trade professionals: Italians prefer light Italian beers! According to AssoBirra’s 2018 Annual Report, general beer sales grew by 3.2%.
Even more encouraging: the 6.6% growth inexports (as opposed to imports only up 1.2%) and production up4.7%. Over the last 5 years, the “special” beers grew by 115%, whilst traditional beers are being drunk increasingly also in autumn and winter, which is confirmation that beer consumption is becoming less seasonal.
The entire sector has benefited from these figures, from agriculture, where Italian malt production has increased(+5.5%), to distribution, to employment.
The growth in demand has created about 700 new jobs in the industry. Italy is now 9th in Europe in terms of production volumes, whereas it is in 5th place in terms of numbers of breweries.
One extremely interesting figure provided by AssoBirra relates to the craft beer sector: Italian microbreweries grew by an encouraging 4.3% compared with 2017. These new businesses have been mainly set up by young people and have captured 3.1%of the market. There are 862 microbreweries, 692 of which make craft beers whilst 170 are brew pubs.
Lombardy, Piedmont, Veneto and Tuscan are in descending order the regions with the greatest number of microbreweries whereas Campania is the leading region in the south with 55 businesses making craft beers and running brew pubs. And it is on this latest aspect of the growth factor in our sector that Celli wants to focus on.
With more than 40 years of experience behind it, the Celli Group and its network are considered to be bywords for quality, reliability, design and innovation in the dispensing world.
Why not promote craft quality and Italian products as well as incentivizing the mission of converting drinkers from bottled to draught beer?
Thanks to a tailored hire proposal, microbreweries could reduce the initial investment, eliminate warehouse stocks but above all profit from installation, maintenance and sanitization services that can be customized.