The future of professional water solutions ontinues with Celli
Water has always been part of Celli's vision.
Over the years, through the Acqua Alma brand, the Group has developed professional drinking water solutions, bringing innovation, sustainability and ease of use to the places where people live, work and connect.
Today, that journey enters a new chapter.
The Acqua Alma brand now continues within Celli, bringing together under a single identity the experience and expertise developed over the years in the professional water solutions business.
This evolution reflects our commitment to building on the strengths we have developed over time while offering customers an even more consistent experience, supported by the international reach and expertise of the Celli brand.
This is not a new beginning. It is the natural evolution of a journey built over the years, guided by the same values that have always defined us: quality, innovation, sustainability and a people-first approach.
Acqua Alma continues with Celli
For everyone who has known Acqua Alma over the years, the brand is changing, but what truly matters remains the same.
The experience, know-how, people and commitment that have shaped Acqua Alma are now fully part of Celli, strengthening the Group's offering of professional water solutions.
By bringing together technologies, services and expertise under a single brand, this evolution makes Celli's value proposition even clearer and reinforces its position as a global leader in beverage dispensing solutions.
"The experience we have built through Acqua Alma represents years of expertise and strong relationships developed alongside our customers. Today, that journey continues within Celli with the same passion and commitment that have guided us from the very beginning, enabling us to build an even stronger future for our professional water business."
Emanuela Pilotti - Water Rental Manager
A strategy focused on the future
The integration of Acqua Alma into the Celli brand marks another important step in the Group's strategy to strengthen its expertise in the professional water sector and reinforce Celli's position as a trusted partner for businesses, hospitality, foodservice, large offices, gyms and other professional environments.
Our goal is to deliver an even more comprehensive customer experience by building on more than fifty years of innovation in beverage dispensing and an increasingly integrated portfolio of products and services.
"Bringing the experience developed through Acqua Alma into the Celli brand means enhancing a valuable heritage built over many years and making it an integral part of our long-term growth strategy. This evolution strengthens our identity and enables us to continue investing in innovative solutions and services that create lasting value for our customers, while keeping quality, innovation and sustainability at the heart of everything we do."
Federico Testarella - CEO of Celli Group
One of the first steps in this evolution: Celli Rental
One of the first tangible outcomes of this evolution is Celli Rental, our rental service dedicated to professional water solutions for the italian market.
Designed for businesses, restaurant chains, hotels, large offices, gyms and other organisations, Celli Rental offers a comprehensive service that includes consultancy, installation, maintenance and technical support, eliminating upfront investment while simplifying the management of water dispensing systems.
Celli Rental represents one of the ways in which Celli will continue to develop its professional water business, combining technology, expertise and service in a single offering.
