Celli Group is strengthening its long-term growth strategy with the launch of the new Residential Water Business Unit, a dedicated division created to helping accelerate Celli's growth in the global domestic water market and strengthen its leadership in sustainable water dispensing technologies.
As demand for sustainable water solutions, energy-efficient technologies and premium home water dispensing systems continues to grow worldwide, the residential segment is emerging as one of the most dynamic opportunities within the water industry. To seize this potential, Celli has established a dedicated organization focused on expanding commercial opportunities, driving product innovation and reinforcing the Group's competitive position in this fast-evolving market.
To lead this strategic initiative, Celli has appointed Emanuele Ciappelloni as Residential Water Business Director, welcoming him to the Company's Leadership Team.
"This appointment marks an important milestone in Celli's long-term strategy. It reinforces our commitment to strengthening our competitive positioning in the residential water market while building closer relationships with our customers and partners."
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Federico Testarella, CEO of Celli Group.
As Residential Water Business Director, Emanuele will help define the future roadmap of Celli's residential water portfolio, ensuring the company's water dispensing solutions continue to meet the evolving needs of consumers and business partners.
Emanuele brings more than 20 years of international experience in commercial leadership and strategic product marketing across global manufacturing companies. His career includes the creation and launch of innovative product categories for the premium home and kitchen sector, where he successfully led product development, market positioning and go-to-market strategies. This combination of strategic vision, commercial expertise and customer-centric approach will support Celli's ambition to accelerate growth in the home water dispensing sector.
"I chose to join Celli because I truly believe in its core values: continuous innovation, the pursuit of excellence and, above all, a genuine commitment to sustainability. I am excited to contribute to the Group's growth and to the further development of its Water Business, drawing on my expertise in the residential water segment. "
Emanuele Ciappelloni, Residential Water Business Director of Celli Group
The launch of the Residential Water Business Unit reflects Celli's ambition to strengthen its role in the global home water dispensing sector, delivering water solutions that combine design, advanced water dispensing technology while creating long-term value for customers, partners and consumers.
This initiative marks a decisive step in rethinking the future of water consumption through innovation and technologies designed to improve everyday life, extending the Group's vision beyond traditional beverage dispensing and helping shape how water is experienced in the homes of tomorrow.
