In less than 4 weeks and 200 hours’ work, as many as 140 qualified technicians from all over Italy installed over 55 new Celli systems in the Juventus Stadium.
These are figures of an undertaking!
The Juventus Stadium is known also for being the first environmentally compatible stadium in the world, making it even closer to Celli’s world, since Celli has always been focused on environmental sustainability. Works continued endlessly under the August in record times, less than two weeks, just in time to serve thousands of fans flocked to see the first Juventus match on August 19!
For this occasion, Celli quickly produced and installed over 35 Geo Green systems with Modular 20 draught technology patented by Carlsberg and over 10 new Lean systems and another 20 Brave systems connected to the IntelliDraught digital platform to tap Pepsi to the highest standard and with superior organoleptic characteristics.
For years Celli has been creating systems characterized by high quality and a great look and ensuring the best drinking and branding experience, based on dispensing systems capable to combine a strong visual impact with cutting-edge technologies
From now on, the Celli systems will play a major role in unforgettable drinking experiences at the Juventus Stadium!
The company Do & CO (the world’s third most important caterer, which also operates the Bayern stadium in Munich) was awarded the contract for food and drink management at the Juventus Stadium and entered into agreements with Carlsberg Italia and Pepsi Italia. The ideal partner for these two major beverage concerns could be none other than Celli, a company that is strongly oriented towards draught beverages ensuring superior quality, freshness, and a reduced environmental impact compared to bottles and cans.
In fact, the Celli products are part of cutting-edge installations that are reliable, as well as spectacular and innovative, and allow beverage brands to communicate with all their power, bartenders to display their professional skills with great satisfaction, and consumers to be at the heart of the most engaging drinking experience.