Last night, during the gala dinner at the NH Laguna Palace Hotel in Venice Mestre, Cosmetal won the 1st prize for the category Best Advertising Campaign with the campaign launched by Acqua Alma “Drink Responsibly”.
Cosmetal has been promoting hydration and water consumption everywhere – at home, in restaurants, in offices, in public places. However today hydration cannot be mentioned without considering environmental and eco-sustainable issues. This is why Acqua Alma has launched the campaign “Drink Responsibly,” promoting both hydration and a new sustainable way to drink water.
What does it mean in today’s world to drink water responsibly? It means thinking carefully about the value of water which is a common asset and an irreplaceable resource. Also about how all of us – particularly operators in the professional restaurant business – can manage and consume it consciously.
For a restaurant owner, responsibility also means choosing the best solution to satisfy customers, while improving the restaurant’s efficiency. Acqua Alma embodies all this and is the most environmentally friendly choice.
The Acqua Alma advertising campaign “Drink Responsibly” has been featured in trade magazines and daily newspapers, including La Repubblica, Il Sole 24 Ore, Il Resto del Carlino, Locali Top, Bargiornale, and many other industry and general publications.
This award acknowledges the daily engagement of Cosmetal in the pursuit of quality in view of reaching excellence.
Piergiorgio Burattini, Sales & Marketing Director of Cosmetal, accepted the award.