Celli Group, a company with a clear international focus, lands in France with its new subsidiary Celli France, which will start its operations in April 2022.
The new European subsidiary joins the other sales offices of the Group around the world, such as Germany, Singapore, Brazil, United States, ...
The opening of the branches on site is part of an ambitious strategic program and represents a step forward towards further strengthening the commercial network in the world.
The Celli Group has been the protagonist of an evolution that has led it to acquire important companies linked to the industry of beverage dispensing equipment, becoming an international reality, and to open production and distribution sites capable of exporting products and services to more than 100 countries around the world.
The approach of all the companies in the Group is focused on maintaining maximum product quality while remaining attentive to individual customer needs.
Consolidating international expansion and strengthening its presence in the French market through a new productive and distribution structure: these are the objectives achieved by Celli Group with the opening of Celli France.
The headquarters are located in Pont-Remy, Abbeville, at the gates of the Vimeu region, which is a highly strategic area and a reference point in France for the most important multinational companies.
The structure boasts an area of over 2,400 square meters and houses the offices and a large production and distribution area, essential for guaranteeing maximum coverage and a high quality of service throughout the territory.
Celli France will bring added value to the beverage dispensing business in France, thanks to a new range of products specifically designed for the needs of the French beer market. All beverage dispensing and refrigeration systems will be available in stock and ready for installation. In addition, French consumers will have access to the e-commerce platform, the Celli Store, to order quickly online and always know the status of their order in real time.
The French market will benefit from the high-level innovation that the Group's dedicated beverage dispensing solutions offer. In fact, it is based on IoT and data analytics systems that operate on the basis of proprietary algorithms developed and in use in various countries around the world.
"With the opening of the new branch – says Mauro Gallavotti, Celli Group’s CEO, – we will bring added value to the French market: the awareness that the consumption of dispensed beverages is, and will continue to be, far more sustainable than that of bottled beverages. I believe this is more critical today than ever before for a green transition in beverage consumption."
"The opening of this new branch is a fantastic opportunity to join a well-established market such as the France market and bring our expertise and innovative skills to the beverage dispensing industry", says Joost Samyn, Region Business Director Western Europe, Middle East, Africa. "Celli France has very ambitious growth plans, which is why I am happy to be here to lead the team.”