Water has become a critical issue in public debate at all levels: economic, social and political.
The Celli Group is directly engaged in studying solutions to promote water distribution in a increasingly sustainable, safe and controlled way.
Water consumption is estimated to grow by 50% by 2025, and since 64% of the world water resources are concentrated in only 13 countries, it is clear that going forward it will be essential to rationalize water distribution and consumption.
Considering that for each liter of bottled water we drink, another liter is wasted to manufacture the packaging, choosing dispensing equipment becomes strategic, not only from an economic point of view, but also in terms of environmental sustainability.
On top of that, the market itself will prefer it, based on the emerging consumption styles: water kiosks in the cities will meet the rising demand for savings and household waste reduction; water fonts in the Ho.Re.Ca. sector will enable restaurants to serve very high quality water, with specific organoleptic features, to the point that it will become an added value for the restaurant; it will be possible to meet the need for increasingly customized and healthy products with tapping systems that dispense on the spot water flavoured with natural ingredients, vitamins, minerals, etc.
Draught water, a single solution that will unleash the potential of all megatrends in the sector.