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Home | Stories | Great news for the Celli Group and the business of cocktails

Great news for the Celli Group and the business of cocktails

Announced today the strategic agreement between the Group and Cocktail Machine.

TAG: BUSINESS INDUSTRY ALCOHOLIC NON-ALCOHOLIC CELLI CELLI GROUP
20
01
2021
The Celli Group, a global leader in beverage dispensing equipment and accessories, and Cocktail Machine announce the signing of a long-term agreement for developing, manufacturing, and marketing innovative digital systems for the preparation and dispensing of cocktails, both alcoholic and non-alcoholic.
The Milan-based start-up, founded in 2015 by Marcello and Marco De Gasperi, recently welcomed a group of investors that outlined the development strategies, including an industrial agreement with a significant leader in the sector: the Celli Group.

The innovative Cocktail Machine digital system allows cocktail recipes to be created through easy-to-use software, thus safeguarding the bartender’s creativity. The ingredients are chosen and mixed with accuracy, and the beverage is dispensed according to a high-quality standard. The non-alcoholic pre-mixes developed by the Company, created with famous international bartenders, are of the highest quality and use only natural ingredients. IoT technology offers an effective way to remote control the system, upload recipes, and carry out monitoring of the machine operations, also allowing the data to be analyzed for both marketing forecast and predictive maintenance purposes.

The Celli Group, the leading corporate Group in the design, production, and marketing of beverage dispensing systems, has been adopting digital technologies for several years and works with all the global leaders in the beverage industry. The Group, boasting six factories in Italy and the UK and a presence in more than 100 countries worldwide, is the leading logistics and technical assistance network in the industry and a natural partner to support Cocktail Machine’s development.

Over the past decade, the Celli Group has established itself as the most innovative one in the sector - says Mauro Gallavotti, Celli Group’s CEO - to develop a series of dispensing systems that, as an alternative to bottled beverages, provide a more sustainable way of consuming any beverage. For this reason, we are extremely interested in the cooperation with a creative and dynamic company such as Cocktail Machine, which allows us to enter a new market segment that to date has not been tapped in terms of dispensing systems”.

Marcello e Marco De Gasperi


Cocktail Machine developed a futuristic system that offers very high-quality beverages based on innovative digital technologies,Marcello De Gasperi, founder of Cocktail Machine, says – and to speed up our business model, we found the ideal partner in the Celli Group, an Italian company of excellence in the world.


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