Many new features and products were presented by Celli Group at the Drinktec exhibition, and the font Lumina is for sure one of those that drew the highest attention from the public.
The font Lumina has won 3 of the greatest challenges brands face in today’s dynamic marketplace: the need for an unprecedented design supporting the brand, the ability to stand out in the point of sale and the flexibility to adapt to changes rapidly and cost-effectively.
This latter aspect is for sure one of its main strengths: it’s never been so easy for branding to be updated in-trade, or for promotional branding to go into the market.
With Lumina it’s easy to change the brand replacing it on site, without having to call a technician, as if it were a cover of a cell phone, allowing the brand to have a space for customization in each point of sale, usable for promotions and targeted messages, or a wide range of brands and the implementation of limited editions, achieving the highest cost-effectiveness in brand management.
In short, Lumina unlocks power in brand on-trade, it’s pure branding without compromise!
Many companies in the beverage industry were the first to decide to adopt Lumina as the font for their next installations. Lumina is able to properly enhance companies’ brand identity thanks to its modern and stylish shape, but especially thanks to the front lens, lighted, branded and customizable to stand out from the crowd on the bar, so that the brand is always under the limelight. For sure the success of this new product is related to its ability to meet the growing requirements in the draught industry.
We are curious to see how the beverage companies will creatively take advantage of the potentials of this font for the marketing in-trade campaigns.