Beer Attraction is the international exhibition of beer specialties, craft beers, and technological innovation for the beverage sector aimed at the Ho.re.ca channel, taking place on February 17-20, 2018 in Rimini.
It is an important engagement for the Celli Group, which will introduce its concept of “Tradition and Innovation” at the service of beverage retailers.
Celli’s traditional excellence will be conveyed through the introduction of the latest company acquisition, the British Angram, a world leader in the production of beer cask engines for traditional English Ales.
On a market characterized by a revival of specialties and craft beers, the Celli Group can now provide to beverage retailers all over the world a traditional CO2-free system, preserving the integrity of traditional beers.
On the other hand, visitors can review cutting-edge innovation in IntelliDraught, the telemetry platform launched by the Celli Group for remote operation of dispensing systems and the relevant technical support services.
In the age of the Internet of Things, the Celli Group is aware that its customers and beverage retailers need to cut investments and the maintenance costs of dispensing systems. Connected systems allow to keep the type, volumes, and quality parameters of the dispensed beers under constant control, optimize the product range according to point of sale type based on objective data, and perform predictive maintenance to prevent system downtimes, which translate into lost sales. This is a major improvement on a market that Celli leads also in terms of technical maintenance services.
Celli Service is, in fact, the first Italian technical support network dedicated to professional dispensing systems. It is the only ISO 9001 and 14001 certified network and operates in more than 35,000 dispensing points in Italy through 180 technicians, a call center processing 250 calls per day, and intervention times within 4 to 24 hours. The Celli Service division has one goal – help beverage retailers cut system maintenance costs by also providing operating lease solutions, which include both the system and the relevant support for a single comprehensive fee.
The Celli Group welcomes you at Beer Attraction – STAND 004 HALL A5 C5 – to show you the future dispensing world!