2019 was a big year for the Celli Group:
digital advances along with the launch of new products and connected equipment required the company to redefine its overall digital communication architecture. The watchword for this project was functionality.
We strived to improve people’s perception of the Celli Group’s corporate structure
, to identify and promote each company within the group and, last but not least, to streamline the browsing experience by helping users to find out more about each company. As part of this transformation process, we opted for an ‘endorsed’ architecture,
which links different websites together using a shared system that has a coordinated look and feel. The new Celli Group website is elegant, minimalist and stands out from the group’s individual company
websites thanks to its black-and-white layout, while still fitting into an overarching group theme. The website itself is user-friendly, informative and has been divided into four categories: WE ARE DIFFERENT (where you can read about our identity, vision and BEYOND THE BOTTLE message, which emphasises the importance of halting plastic production), COMPANIES AND BRANDS (where you can browse individual company profiles), STORIES (where you can read stories about our companies and business) and TALENTS (which features open positions for potential new recruits).
The Celli website also has a whole new look that fits into an overarching group website layout.
The HOME page welcomes users ‘into a new liquid world,’ i.e. the world of beverage dispensing equipment for beer, soft drinks (Pepsi and Coca-Cola), juice and wine.
The website also features four main sections about Celli, including: NEXT GENERATION (where you can find information on Celli’s brave new direction within the dispensing equipment sector), PRODUCTS (where you can browse the company’s product range), STORIES (which features the latest news on the beer and soft drink sectors) and DISTRIBUTORS (where you can find our nearest retailers).
The website features two innovative interfaces: one that reflects the Celli Group’s image and promotes its values, and one that details Celli’s business activities, solutions and vision.
Why not take a look for yourself? Happy browsing!