For the first time ever in the dispensing equipment business, Celli makes the unprecedented decision to partner with a design company to conceive a tower aimed at developing into a style icon and revolutionizing the tower concept itself.
An ambitious project that the company decided to entrust to Pininfarina, a leading Italian design company, to design together the “Fiamma” tower by sharing the respective skills.
The main peculiarities of Pininfarina designs are clearly recognizable in the airy and harmonious lines of this tower. The tower is characterized by a harmonious shape developing dynamically upwards, which illustrates the change from the solid to the liquid state through an evolution of textures, thus going through the whole beer brewing process.
“Fiamma” is a frame in which the beverage is the true protagonist: based on a technological and dynamic approach, the asymmetrical structure was designed to see the beer flow while filling the glass.
Thus the drinking experience starts visually upon draft dispensing, almost to allow product appreciation even before it reaches the mouth.
The selected materials enhance the technological character: the body is made up of two chromed aluminium or glazed shells. The front of the tower is completely covered by the logo.
Moreover, the opportunity to choose the colours for both shells allows to customize “Fiamma” with the brand’s colours, thus turning it into an effective communication tool.
The strong stylistic personality of “Fiamma” enhances your brand!