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Home | Stories | THE EXCELLENCE OF TRADITION MEETS THE MOST ADVANCED INNOVATION

THE EXCELLENCE OF TRADITION MEETS THE MOST ADVANCED INNOVATION

The Celli Group, an icon in the draught world between Tradition and Innovation

TAG: BEER BUSINESS INDUSTRY CELLI GROUP ANGRAM
11
12
2017
The Celli Group has been pursuing the value of Excellence for over 40 years, by means of a fundamental combination: respect for tradition and continuous innovation research.

This combination is today even stronger thanks to the acquisition of a company that is the symbol of draught tradition: Angram.
Set up in 1974 in Thirsk, in the wonderful Yorkshire region, Angram is renowned for its “beer engine”, that is to say the most traditional among beer draught systems.
This company designs and manufactures draught equipment for the best quality beer, besides towers, knobs and much more to help beer and cider brands present themselves in the best way, work better and stand out from the crowd – and all this in the establishment, where it is most important.

Angram is also renowned in the world for the production of Ale draught pumps with the traditional “cask” system.
This draught method plays an important part in the world-wide movement for the rediscovering of traditional products and craft beers.

Angram is not only about traditional draught: it is also a modern and innovative company, with a team of over 50 talented and skilled employees, a 3,000 square meter sale, manufacturing, warehousing and distribution facility, with efficient processes and a client base including some of the most prestigious names in the world for draught and English pubs.

After acquiring Angram, Celli Group’s position is stronger on the world market for draught beer consumption and the spreading of the art of draught, completing the Group’s offer with an extremely high level product from craft beer tradition.
Today, the Celli Group together with Angram is an example of how future and tradition can be combined successfully! 

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