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Home | Stories | A NEW ICED TOWER FOR MAGNERS

A NEW ICED TOWER FOR MAGNERS

The cooling system becomes environmentally-friendly, innovative and space saving

TAG: BEER CELLI CELLI GROUP ADS2
17
01
2018
Nothing conveys more coolness and a strong scenographic effect than a tower wrapped in ice.
But this effect usually requires using a secondary cooling system, hungry for energy and space.
Sharing C&C Group’s priorities on sustainability and continuous product innovation, DS2 Brands has designed a Magners Irish Cider iced tower, overcoming the constraint of secondary cooling.

This innovative tower has the built-in ZeroTech advanced system by Celli Group, able to use Peltier thermoelectric cells to ice or dispense iced drinks.
This revolutionary solution leverages the normal water recirculation line of the tower, where the autonomous system removes heat from the area of the Peltier cells, creating an insulated area where ice is formed quickly and constantly.

This new cooling system is environmentally friendly and at the same time it reduces both energy consumption and the footprint under the bar counter. By eliminating the secondary cooling system, the production of further components is avoided, and since the chassis is in recyclable stainless steel, waste production is reduced. The outcome is a product that conveys attention for details, quality, freshness and environmental sustainability, able to conquer the brand’s young target customers and making apple cider modern and appealing.

The scenographic effect of the iced tower and the brand visibility by means of the LED lighted lens are guaranteed! 

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